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MooBella,
Fresh Ice Cream Made to Order
Tom Duggan
 When the staff of The Valley
Patriot attended a fundraiser recently for Esperanza
Academy, we came upon a new innovation from right here in
Massachusetts.: a vending machine that dispenses fresh,
made-to-order ice cream from a company named MooBella.
MooBella President Bruce Ginsburg says that MooBella is
not currently available to the general public, and he is
still looking for investors to expand the business. The
company has hundreds of prototype machines on college
campuses and, Ginsburg says, so far it has been a big
success.
“Students, alumni, teachers, and administrators on
college campuses really seem to be enjoying our ice
cream, and we are selling a lot of it,” he said.
“But MooBella is not just for college campuses,”
Ginsburg continued. “We firmly believe that
MooBella will be set up in
cafeterias and hospitals, large employee-based companies,
airports, and coffee shops like a Starbucks or even a
Dunkin Donuts, in the very near future.”
“Basically, we are looking to create a category of
new, fresh-made ice cream. Ice cream that you buy in a
store today is made 6-8 months prior to the consumer
tasting it. That ice cream experiences heat shock when it’s
being transferred to different freezer environments with
different temperatures. We make our ice cream fresh to
order, so we think people will get a better flavor out of
that freshness. We believe that is what consumers
want: availability, quality, freshness and choice.”
MooBella also serves frozen yogurt with different mixes
for a variety of different flavors.
“We plan to place 200 machines in New England by the
end of 2007. In order to do that, we are raising capital
to purchase machines and expand the services to the
public. We also have inquiries and active discussions
around the world to launch MooBella elsewhere. For
example, we have parties in the Far East, Hawaii, Canada,
France, Australia, Zaire, etc.”
MooBella is located in Taunton, Massachusetts. The
company assembles its technology in Worcester, creates
the flavorings in Brockton, and designs the software in
Concord.
MooBella is currently looking for partners in
Massachusetts or based elsewhere in New England.
“Our deliberate strategy is to be centrally located,
create jobs and be able to provide all the services
within a very short drive from our main offices.”
MooBella has a team of ice cream experts and world-class
engineers committed to innovating ice cream and changing
it forever. Each team member has a passion for ice cream.
MooBella is the brainchild of people using new
technologies to create a high quality ice cream
experience in places where it simply would not have been
possible before.
Simply stated, MooBella is where taste meets technology.
The MooBella team has created a patented, fully automated
ice cream process that will change ice cream forever.
Fresh ice cream, on the spot, made to order. Smooth
texture, fresh flavors, great mixings. MooBella blends
taste with technology to create an amazing ice cream
experience for all the ice cream lovers out there with
the very highest standards.
YOu can visit MooBella at www.moobella.com
*Send your questions comments to ValleyPatriot@aol.com
The November, 2006
Edition of the Valley Patriot
The Valley Patriot is a Monthly
Publication.
All Contents (C) 2006, Valley Patriot, Inc.
We publish 9,000 newspapers and distribute in Andover,
North Andover,
Methuen, Haverhill, Chelmsford, Georgetown, Groveland,
Boxford,
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Beach, and Lowell.
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