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Mad media mavens wasted no time in expressing their shock and outrage over the latest indiscretion from the first family of Gary, Indiana. All were shockedshocked!over what happened at the Super Bowl halftime show. Most distinguished in this regard were the Angry White Males of talk radio, who seized upon the incident to launch a moral crusade. Alas, a good many of these rabid, righteous, right-wing radio vigilantes were in a rather strange position to decry the moral pollution of the public airwaves. (One, in fact, reacts to slow news days by urging his audience to respond to the question: Who would you like to see naked on TV? And yet, The Day After, he was up front, as it were, with his moral outrage over the previous days doings in Houston.) And that was hardly the only irony. Ever on the lookout for a Vast Left-Wing Conspiracy, the AWM quickly connected the corporate dots from CBS (legendary land of Commies Murrow and Cronkite) to MTV (chief visual agent of Satanic Rock, Salacious Sex and other sure-fire corrupters of youthnot to mention the spawning ground of Madonna and the most infamous of Janet Jacksons brothers) to the masters of all the aforementioned, the Viacom empire. The irony? Anyone who dared call the AWM but two days before with a questioning, much less a denunciation, of unrestricted media conglomeration and the dangers therein would likely be humiliated on the air as a liberal, communist, homosexual wimp. And yet, B-(as in breast)Day +1, there they were, these avatars of the Holy Rite of the Free Market, demanding government intervention. Isnt it interesting that, only at times like these, when the erotic makes them psychotic, do we hear such talk from the defenders of the Free Market faiththose devotees of every Invisible Hand high priest from Adam Smith to Milton Friedman. But let Janet of Gary flash but one of her two mammary glands, and Rush Limbaugh Clone Nation starts sounding a lot like a Noam Chomsky seminar on the media. (Wonder what would happen if, say, one of the leading AWMone who, per usual, advocates a lock-em-up-and-throw-away-the-key policy toward drug offenders, got busted for drugs himself? Oops, I just remembered .) But wasnt Ms. Jacksons immodesty yet another attack on that most sacred of institutions, the American family? All right, family-values warriors, heres a question: how many families went hungry the week after the Super Bowl because the breadwinner didnt make the point spread? Alas, the AWM didnt discuss that on their Marconi sets that week, did they? The question just wasnt, if youll forgive the expression, sexy enough. (Besides, gambling isnt really an attack on the family, is it, Bill Bennett?) But, surely, the Super Bowl halftime show wasnt the time or the place for such doings, was it? I would think not. But then, maybe Im old-fashioned. I can remember when the Super Bowl started, back in my personal Holy Year of 1967. It began as the true national professional football championship game between the champions of the National and American Football Leagues. It really meant something. But since the AFL committed suicide in 1970 (one depressing example among many of victorious 1960s rebels becoming 1970s sellouts) it has become nothing more than the NFL championship game. Having been, if youll pardon the expression, stripped of its real significance, the Super Bowl became a garish bacchanal in which the game itself became virtually irrelevant to the event: Las Vegas meets Mardi Gras. As for the games themselves, most have been crashing, one-sided bores. Hardly a coincidence, methinks. Such being the case, I find the outrage over Janet Jacksons desecration of this sacred, all-American, family event to be a bit disingenuous, to say the least. (For further evidence, take a look at some of the recent Super Bowl halftime shows.) Having permitted the Super Bowl to become as it is, the NFL, the TV networks, the media and the fans themselves should not have been too surprised that Janet Jackson took things to their logical, if a tad extreme, conclusion. Having consciously (if thats the right word) pitched their product to the same demographic as the beer companies, the laddie magazines and the video game producers, they all got what they deserved, if not so graphically wanted. And
thats the naked truth.
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